Privacy Policy

Last updated: May 2026

FLOWRA LTD, trading as NERRA (“NERRA”, “we”, “us”, or “our”), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with our online shopping experience.

This website is powered by Shopify, which enables us to provide the store and related services to you.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, use our services, place an order, subscribe to our emails, contact us, or otherwise interact with us.

Please read this Privacy Policy carefully. By using our website and services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our website and services, we may collect or process the following categories of personal information:

• Contact details, including your name, email address, phone number, billing address, and shipping address.
• Order and transaction information, including products you view, add to cart, purchase, return, exchange, or cancel.
• Payment-related information, including payment method, payment confirmation, transaction details, and billing information.
• Account information, if you create an account, including login details, preferences, and settings.
• Communications with us, including information you provide when contacting customer support.
• Device information, including browser type, device type, IP address, network information, and other technical identifiers.
• Usage information, including how and when you interact with our website, pages, products, emails, ads, and services.
• Marketing preferences, including whether you have subscribed to or unsubscribed from our email marketing.

We do not store your full payment card details. Payment information is processed securely by third-party payment providers.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create an account, contact us, subscribe to our emails, or otherwise provide your information.
• Automatically through the website, including through cookies, pixels, and similar technologies.
• From service providers, including Shopify and other providers that help us operate our store.
• From marketing, advertising, analytics, payment, shipping, and fulfilment partners where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes.

Provide, Tailor, and Improve Our Services

We use your personal information to provide our products and services, including to:

• Process your orders and payments.
• Fulfil and deliver your purchases.
• Send order confirmations, shipping updates, and service messages.
• Manage returns, refunds, exchanges, and order issues.
• Create, maintain, and manage your account, if applicable.
• Remember your preferences and improve your shopping experience.
• Improve our website, products, services, and customer experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including to:

• Send marketing emails through Shopify Email, where you have subscribed or where permitted by law.
• Measure the performance of our marketing campaigns.
• Show relevant advertisements on platforms such as Google, Meta, and TikTok.
• Understand how customers interact with our website, products, emails, and ads.

Where required by law, we rely on your consent for marketing emails and non-essential cookies or tracking technologies.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at hello@nerraactive.com.

Analytics and Website Improvement

We may use tools such as Google Analytics to understand how visitors use our website, measure website performance, and improve the shopping experience.

Security and Fraud Prevention

We use your personal information to help provide a secure shopping experience, prevent fraud, detect suspicious activity, protect our website and services, and safeguard our business and customers.

Communicating With You

We use your personal information to respond to your enquiries, provide customer support, resolve order issues, and maintain our relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws, tax obligations, accounting requirements, regulatory obligations, legal processes, or to enforce our terms and policies.

Our Lawful Bases for Processing

Where applicable privacy laws require a lawful basis for processing personal information, we rely on the following lawful bases.

Contract

We process your personal information where necessary to provide our products and services to you, including processing orders, taking payments, arranging delivery, managing returns, and providing customer support.

Legal Obligation

We may process and retain certain information where required to comply with tax, accounting, consumer protection, regulatory, or legal obligations.

Legitimate Interests

We may process information where necessary for our legitimate business interests, including improving our website, preventing fraud, securing our services, understanding customer behaviour, and managing our business, provided that these interests are not overridden by your rights and freedoms.

Consent

We rely on your consent for certain activities, including marketing emails and non-essential cookies or tracking technologies where required by law.

You can withdraw your consent at any time.

Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to operate the store, remember preferences, improve performance, understand website usage, and support marketing activities.

These technologies may include:

Essential Cookies

These are necessary for the website to function properly, including cart, checkout, security, account, and payment-related functions.

Analytics Cookies

These help us understand how visitors use our website and improve our services. We may use tools such as Google Analytics.

Marketing and Advertising Cookies

These may be used to measure advertising performance and show more relevant ads. We may use tools such as Meta Pixel, TikTok Pixel, and Google Ads.

Where required by law, we will ask for your consent before using non-essential cookies or tracking technologies.

You can manage or disable cookies through your browser settings or through any cookie preference tools available on our website. Disabling some cookies may affect how the website functions.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including to operate our business, provide our services, fulfil your order, or comply with legal obligations.

We may disclose personal information to:

• Shopify, which powers our online store.
• Shopify Email, for email marketing where you have subscribed or where permitted by law.
• Payment providers such as PayPal, Shopify Payments, and Shop Pay.
• Shipping and fulfilment partners who help deliver your order.
• Analytics providers such as Google Analytics.
• Advertising and marketing platforms such as Meta, TikTok, and Google Ads.
• Fraud prevention, security, and technology service providers.
• Customer support and business operations providers.
• Professional advisers, including accountants, legal advisers, and tax advisers.
• Authorities, regulators, courts, or law enforcement where required by law.
• A buyer, successor, or other relevant party in connection with a business transaction, such as a merger, acquisition, restructuring, or sale of assets.

We do not sell your personal information as part of our normal business operations.

However, depending on where you live, certain sharing of information for targeted advertising, analytics, or marketing purposes may be considered a “sale”, “sharing”, or “targeted advertising” under certain privacy laws. Where applicable, you may have the right to opt out of these activities.

Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide and improve the services it provides to us and to you.

Information you submit through our store may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, in order to provide and improve the services.

We may use certain Shopify features that incorporate data and information obtained from your interactions with our store, with Shopify, and with other merchants. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over data processed by Shopify for those purposes.

To learn more about how Shopify uses personal information and what rights you may have, please review Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• The right to access or know what personal information we hold about you.
• The right to request correction of inaccurate personal information.
• The right to request deletion of your personal information.
• The right to request restriction of processing in certain circumstances.
• The right to object to certain uses of your personal information.
• The right to receive a copy of your personal information in a portable format.
• The right to withdraw consent where processing is based on consent.
• The right to opt out of certain data sharing, sale, or targeted advertising activities where applicable.
• The right not to be discriminated against for exercising your privacy rights.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before responding to your request.

You may exercise your rights by contacting us at hello@nerraactive.com.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of certain uses of your personal information that may be considered a “sale”, “sharing”, or “targeted advertising” under applicable privacy laws.

Where available, you may exercise this right through our Your Privacy Choices or data sharing opt-out page.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, and where applicable by law, we will treat this as a request to opt out for the device and browser you use to visit our website.

Other than Global Privacy Control where applicable, we do not respond to “Do Not Track” signals that may be sent by your browser or device.

Managing Communication Preferences

We may send you promotional emails if you have subscribed or where otherwise permitted by law.

You can opt out of receiving promotional emails at any time by using the unsubscribe link in our emails or by contacting us at hello@nerraactive.com.

If you opt out of promotional emails, we may still send you non-promotional emails, such as order confirmations, shipping updates, account messages, or customer service communications.

Complaints

If you have concerns about how we process your personal information, please contact us first at hello@nerraactive.com so we can try to resolve the issue.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

If you are located in the United Kingdom, you may contact the Information Commissioner’s Office.

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no online service or method of electronic storage can be guaranteed to be completely secure.

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to provide our services, maintain your account, fulfil orders, comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, and maintain business records.

For example:

• Order and transaction records may be kept for tax, accounting, and legal purposes.
• Customer service records may be kept to resolve order issues and improve support.
• Marketing data is kept until you unsubscribe or withdraw consent, unless we need to keep limited information to respect your opt-out.
• Cookie, analytics, and advertising data may be retained for a limited period depending on the tools used.
• Fraud prevention and security records may be kept where necessary to protect our business and customers.

When personal information is no longer needed, we will delete it, anonymise it, or securely store it where retention is required by law.

International Transfers

We may transfer, store, and process your personal information outside the country where you live, including outside the United Kingdom or European Economic Area.

Where we transfer personal information outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms where required, such as adequacy decisions, standard contractual clauses, equivalent UK transfer mechanisms, or other safeguards recognised by applicable law.

Third Party Websites and Links

Our website may contain links to websites, platforms, or services operated by third parties.

If you follow links to sites not operated or controlled by us, you should review their privacy policies and terms. We are not responsible for the privacy, security, content, or practices of third-party websites or services.

Children’s Data

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at hello@nerraactive.com and we will take appropriate steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or operational needs.

We will post the updated Privacy Policy on this page and update the “Last updated” date above.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your privacy rights, please contact us at:

Email: hello@nerraactive.com

For the purpose of applicable data protection laws, FLOWRA LTD, trading as NERRA, is the data controller of your personal information.